Few These Basic Steps When It Comes To Marketing Yourselves

Heating & AIr Conditioning Picture from http://www.bestheatingandairia.coM
Heating & Air Conditioning Picture from http://www.bestheatingandairia.coM

What’s your fault a few these basic steps when it comes to marketing yourselves as someone that’s a professional contractor you’re going to see some of the details that popped out when I started looking at the back end of the websites that I had created. Number one I noticed a large majority of my traffic flowing through Google. Although I did get traffic through Facebook when I not only posted sometimes but also when I quote on quote choose my ads I also noticed that the numbers were completely skewed towards Google loving Google. Don’t forget this my construction friends Google+ has a perfect format for you to create a picture story of the work that you’ve done. This particular format is one that lends itself to a high level of visibility and because the highway that we all drive on is owned by whom other Google that’s right so when you play by their rules and when you post on their favorite spaces if they are going to give you a bit of an edge. When you start looking at the numbers on the back side of your website you will see the higher percentage flows right from Google. Consider this creating cool videos right on the spot right where you’re at why? Here’s another little tidbit that most people don’t understand or know but Google actually gives preference to local pictures or anything local. When you take a picture with your smartphone that GPS code is there and then imprinted on that picture you can’t see it and I can’t see it but sure is the numbers it’s there I promise it’s there. When you’re posting local pictures in the area that you live you’re getting even more preferential treatment in the Google search. By doing so you push yourself too that’s right the front of the line. Over. Of time if you create enough of these type of pictures you will then be a very powerful construction.

When you start looking at the numbers on the back side of your website you will see the higher percentage flows right from Google. Consider this creating cool videos right on the spot right where you’re at why? Here’s another little tidbit that most people don’t understand or know but Google actually gives preference to local pictures or anything local. When you take a picture with your smartphone that GPS code is there and then imprinted on that picture you can’t see it and I can’t see it but sure is the numbers it’s there I promise it’s there. When you’re posting local pictures in the area that you live you’re getting even more preferential treatment in the Google search. By doing so you push yourself too that’s right the front of the line. Over. Of time if you create enough of these type of pictures you will then be a very powerful construction marketer. Sounds kind of retarded I know but the bottom line is this when we were small businesses owned by a small business man we were many different hats and part of the job is sales. In fact, the most important part I would argue it sounds. If you sell a job at a high enough cost you don’t actually have to do it you can always subcontracted out.

I have been researching Davenport, IA small business to find that with a population of a million, even tho it’s no Chicago, the competition is still formidable.  Just to cover myself this posted picture comes from a Quad Cities Furnace Repair Company.  When posting on Facebook or Instagram you should always give credit to the company that you took the picture from and if not you willl want want to ask for permission.

The bottom line at the end of the day is small businessmen and in a construction which we all have to run a very you can always subcontracted out. The bottom line at the end of the day is small businessmen and in a construction which we all have to run a very tight ship. Wearing many you can always subcontracted out. The bottom line at the end of the day is small businessmen and in a construction which we all have to run a very tight ship. Wearing many different hats is nothing new to the small entrepreneur. It’s that ability to make oneself better in an area that you’re not good in is what truly brings out the excellence not only in our customer service but ultimately in all of our delivery. Being able to sell with confidence if your customer the confidence that they need to move forward with you and the product that they are purchasing and that product is always you.

 

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Using Facebook for Self Promotion

looking-for-FB-love

For most people everywhere Facebook has become the go-to website page for them to dispense information easily and quickly to the viewing audience. However, although you may be using Facebook are you using Facebook as effectively as possible? Are you aware that you can schedule a post many days in advance? Did you know that having your audience is being engaged is the number one way to continuously gain audience attention customers share and new jobs. It seems like an absolute no-brainer but in the construction world we get all too often way too busy to think about getting that next job or doing the activities that lead to the next job. By creating a schedule of post you alleviate the possibility of creating excuses for why you can’t do marketing. As simple as a post sounds or as simple as taking a quick couple of photos before and after it is imperative when you’re in construction to tell a visual story. Did you also know some of the other features that would be very important to essentially juicing or boosting your notoriety on Facebook? I’m sure you’re aware by now there are paid apps that allow you to sponsor your message to a local audience or for that matter and audience anywhere in the world. Considering not only posting an ad but your target audience and who you want to talk to you is very important. If you and learn more about how you create not only good copy for an ad that your customer respond to but also content that targets the specific area that you’re looking for right here to this blog and we would love to share more information about how to customize your Facebook app.

One other piece of marketing that is greatly underestimated is the need for an actual website. Although things like Facebook Twitter and Instagram are an absolute necessity to engage in nowadays it’s even as imperative to have an anchor that shows that you have an actual Authority and local presence. How is that determined? By having a website it anchors you to a specific location furthermore by being Google verified it allows for people in your local market to search for your goods or services in a way that’s much more optimized. If you want to be found one of the most important things is to consider your web presence. After having your website created you want to make sure that all of your Social icons are definitely turned on and tuned in. In the next blog I will discuss the importance of traffic that comes into Google+.

Do It Yourself YouTube Video

50-shades-of-google

With the rise of digital media and venues like YouTube, there’s no reason why you shouldn’t have more visibility. Consider marketing yourself effectively through the use of do-it-yourself YouTube videos. One simple thing that can gain you a lot of local notoriety would be to create a YouTube video with keywords like the town that you’re in your telephone and what project it is that you’re going to do and or describe to your viewers. Typing in things like Sterling Illinois or Dixon Illinois hot water heater repair when you’re showing some maintenance or some things that can be done will be a very effective way to gain viewership and loyalty through creating worthwhile content. Give me some very simple experimentation you will be able to discover what people are searching for in your local area in ways of repair services. By creating your own YouTube channel and giving it more information you will become a local Authority when it comes to repair. One of the things to consider when creating a YouTube video is having content that your viewers can follow along with. If you have editing equipment or a simple smartphone you can often edit 32/62 videos in a way that becomes more effective for your audience and for entertainment as well as retention.